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Oct 26, 2016danielestes rated this title 5 out of 5 stars
Charlies Duhigg has exceeded expectations once again. Similar to his last book, the critically-acclaimed Power of Habit, I was expecting this one to be another dumbed-down life hack guide for the business/corporate crowd, but Smarter Faster Better is much too astute for that. Just glancing at the chapter titles, with their bland labels like "Motivation," "Focus," "Decision Making," and "Absorbing Data," you can't help but slap your forehead and wonder if there's anything here that you wouldn't find at a dreary company team building retreat. But I implore you: Give it a chance. The stories are captivating. And you'd have to be a cynic not to find at least one useful bit of advice that could improve your life. All of Smarter Faster Better is first-rate, but if you happen to work in a creative field, then I especially recommend reading "Innovation" which is about how the production team for Disney's Frozen reworked the film from a disjointed script to a surprise hit. Astonishing stuff. For related reading, you should also check out Ed Catmull's Creativity Inc.