Tribes : We Need You to Lead Us

Tribes : We Need You to Lead Us

eBook - 2008
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Penguin Putnam

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.


Baker & Taylor
Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.

Publisher: Portfolio,, 2008
ISBN: 9781440644504
Characteristics: 1 online resource
Additional Contributors: Baker & Taylor Axis 360
Alternative Title: Axis 360 eBooks


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Aug 06, 2018

Misdevelopment of a blog post, expanded into a book that restates the theme of "The internet is a big place with lots of communities (both good and bad) for people to get involved with and can lead." I usually like Godin's writings but this is thin.

May 24, 2016

I'm not sure if this book is overpraised or if I'm just dense. There were some interesting case studies here, and some insightful ways to look at leading and marketing in the internet era, but I'm not walking away with a whole new approach to anything.

Apr 04, 2013

Found this book superficial and lacking in any depth. No notes, bibliography, research to back it up. If you like quips and opinions without any substance, read on.


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Dec 10, 2009

A short, sweet and simple little book encouraging its readers to consider their interests and passions as the sparks to create communities of like-minded individuals. Like many of Godin's books, Tribes is occasionally enthusiastic to the point of corny, but remains decidedly motivating nonetheless. Tribes is a quick read to put you in a positive frame of mind for any project you've been thinking of starting.


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