Ultimate Guide to Pay-per-click Advertising

Ultimate Guide to Pay-per-click Advertising

Book - 2010
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Perseus Publishing
Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: ? The ?$100 Bidding Myth”: why outbidding competitors rarely results in more traffic ? Simple website changes that can increase sales by 500% ? How to drive 80% or more of online revenues with rare superconverter keywords ? Winning strategies of the world’s top search marketers ? The best ads on the internet and how to write them ? The real factors for driving high click-through rates ? How to find competitors’ budgets, ad copy, and best keywords ? How to manage bids without expensive bid-management software ? And more!


Book News
Stokes, an internet marketer with experience in advertising and technology management who is associated with a search engine intelligence firm, presents a guide to search advertising that includes the basic strategies from his previous book, Mastering Search Advertising--How the Top 3% of Search Advertisers Dominate Google AdWords, along with advanced strategies and research, new insights and techniques, and new sections on the essentials of landing page optimization and analytics. Among other topics, he covers pay-per-click techniques and strategies used by leading search engines, brands, and consultants; creating traffic maps; how to make competitors pay higher prices for their ads; Google's quality score algorithm; using the visitor intention model; how to find "super-convertor" keywords; the best affiliate ads; writing ad copy; and building a keyword list. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

McGraw Hill

Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:

  • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
  • Simple website changes that can increase sales by 500%
  • How to drive 80% or more of online revenues with rare superconverter keywords
  • Winning strategies of the world’s top search marketers
  • The best ads on the internet and how to write them
  • The real factors for driving high click-through rates
  • How to find competitors’ budgets, ad copy, and best keywords
  • How to manage bids without expensive bid-management software
  • And more!

“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret

"Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world's most-quoted consultant on Google advertising

“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing



Publisher: [Irvine, Calif.] : Entrepreneur Press, c2010
ISBN: 9781599183633
1599183633
Characteristics: xxiii, 324 p. : ill. ; 26 cm

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