The Ultimate Marketing Toolkit

The Ultimate Marketing Toolkit

Ads That Attract Customers, Brochures That Create Buzz, Web Sites That Wow

Book - 2009
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F+W Publishing
From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:
  • Blogs and blogging
  • Pay-per-click advertising
  • Search engine optimization
  • E-mail offers
  • E-newsletters

Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

Publisher: Avon, Mass. : Adams Media ; Newton Abbot : David & Charles [distributor], 2009
Edition: 2nd ed
ISBN: 9781598698930
Characteristics: xi, 227 p. : ill. ; 22 cm


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